Presentations 101: Know Your Audience

Presentations 101: Know Your Audience

Whether you’re talking to your team, presenting a big sales-pitch, or speaking in front of a huge group of strangers, knowing who is in your audience is the key to delivering a powerful presentation. The most important question to ask yourself when preparing a presentation is: Why is my topic important to my audience? Your audience is there to hear you speak for a reason, so establish what that reason is.

Who is in your audience? Do your research.

Before showing up, do some research. Having a team meeting? Create an outline of topics that need to be discussed. Ask your employees or coworkers what they want to focus on so that everyone can be on the same page. Giving the biggest sales pitch of the year? Do your due diligence, and learn about the company you are pitching to so that you can make personal references on how your product will help them. Giving a speech at a conference? Really consider the point of the conference and why your audience bought tickets and showed up to your talk in the first place. Continue reading “Presentations 101: Know Your Audience”

The Benefits of a Short Presentation

The Benefits of a Short Presentation

When it comes to public speaking, the last thing the majority of us want to do is memorize an entire long speech by heart. So, there are two options to make sure you nail your presentation:

Option 1) Practice, practice, practice and then practice some more. Do your speech in front of the mirror, speak to your friends or family, practice in front of your dog, etc. But let’s be honest, who has the time for that in our busy lives?

Option 2) Realizing Option 1 isn’t going to happen, you cram as much text as humanly possible onto each PowerPoint slide and pray that everyone in the audience brought their reading glasses to the speech.

A solution – but a terrible presentation tactic. Here are a few reasons why you can benefit from shortening your lengthy presentation down to under 15 slides: Continue reading “The Benefits of a Short Presentation”

5 Aspects of a Great Deck

5 Aspects of a Great Deck

Good presentations are visually appealing, engaging, and impactful. Unfortunately, most presentations fall short of this. Standing up and presenting to an audience can already be nerve-wracking enough. Present confidently with a well-designed deck by following these 5 principles:

1. Keep It Simple

Nothing loses your audience’s attention faster than a busy, unappealing slide. Remember, your deck is there to support you, not to be the star of the show. Keep the text and images to a minimum. The goal of each slide is to make impact by highlighting your main points. Continue reading “5 Aspects of a Great Deck”