Your next sales pitch could be the beginning of a new and fruitful business relationship. Or, you could never hear from them again. Companies of all types are inundated with the newest product, technology, or service that is supposedly going to change their business forever. Read these three tips on how to stand-out from the competition and nail your next sales pitch:
Have A Compelling Deck
The people you are pitching to did not take time out of their day to read a thousand facts about your product. They came to hear how you can help them. Having a messy, poorly-designed presentation is a sure way to lose your audience’s attention and excitement. Your deck should be there to support you, not to be the star of the show. Provide clear, high-quality visuals that back up your points. Continue reading “3 Tips To Nail Your Next Sales Pitch”
Whether you’re talking to your team, presenting a big sales-pitch, or speaking in front of a huge group of strangers, knowing who is in your audience is the key to delivering a powerful presentation. The most important question to ask yourself when preparing a presentation is: Why is my topic important to my audience? Your audience is there to hear you speak for a reason, so establish what that reason is.
Who is in your audience? Do your research.
Before showing up, do some research. Having a team meeting? Create an outline of topics that need to be discussed. Ask your employees or coworkers what they want to focus on so that everyone can be on the same page. Giving the biggest sales pitch of the year? Do your due diligence, and learn about the company you are pitching to so that you can make personal references on how your product will help them. Giving a speech at a conference? Really consider the point of the conference and why your audience bought tickets and showed up to your talk in the first place. Continue reading “Presentations 101: Know Your Audience”
When it comes to public speaking, the last thing the majority of us want to do is memorize an entire long speech by heart. So, there are two options to make sure you nail your presentation:
Option 1) Practice, practice, practice and then practice some more. Do your speech in front of the mirror, speak to your friends or family, practice in front of your dog, etc. But let’s be honest, who has the time for that in our busy lives?
Option 2) Realizing Option 1 isn’t going to happen, you cram as much text as humanly possible onto each PowerPoint slide and pray that everyone in the audience brought their reading glasses to the speech.
A solution – but a terrible presentation tactic. Here are a few reasons why you can benefit from shortening your lengthy presentation down to under 15 slides: Continue reading “The Benefits of a Short Presentation”