Your next sales pitch could be the beginning of a new and fruitful business relationship. Or, you could never hear from them again. Companies of all types are inundated with the newest product, technology, or service that is supposedly going to change their business forever. Read these three tips on how to stand-out from the competition and nail your next sales pitch:
Have A Compelling Deck
The people you are pitching to did not take time out of their day to read a thousand facts about your product. They came to hear how you can help them. Having a messy, poorly-designed presentation is a sure way to lose your audience’s attention and excitement. Your deck should be there to support you, not to be the star of the show. Provide clear, high-quality visuals that back up your points. Continue reading “3 Tips To Nail Your Next Sales Pitch”
Whether you’re talking to your team, presenting a big sales-pitch, or speaking in front of a huge group of strangers, knowing who is in your audience is the key to delivering a powerful presentation. The most important question to ask yourself when preparing a presentation is: Why is my topic important to my audience? Your audience is there to hear you speak for a reason, so establish what that reason is.
Who is in your audience? Do your research.
Before showing up, do some research. Having a team meeting? Create an outline of topics that need to be discussed. Ask your employees or coworkers what they want to focus on so that everyone can be on the same page. Giving the biggest sales pitch of the year? Do your due diligence, and learn about the company you are pitching to so that you can make personal references on how your product will help them. Giving a speech at a conference? Really consider the point of the conference and why your audience bought tickets and showed up to your talk in the first place. Continue reading “Presentations 101: Know Your Audience”
When it comes to public speaking, the last thing the majority of us want to do is memorize an entire long speech by heart. So, there are two options to make sure you nail your presentation:
Option 1) Practice, practice, practice and then practice some more. Do your speech in front of the mirror, speak to your friends or family, practice in front of your dog, etc. But let’s be honest, who has the time for that in our busy lives?
Option 2) Realizing Option 1 isn’t going to happen, you cram as much text as humanly possible onto each PowerPoint slide and pray that everyone in the audience brought their reading glasses to the speech.
A solution – but a terrible presentation tactic. Here are a few reasons why you can benefit from shortening your lengthy presentation down to under 15 slides: Continue reading “The Benefits of a Short Presentation”
Raise your hand if you have sat through a presentation that was all over the place… different fonts, different graphics, a different vibe on each page…🙋We know we have! But it doesn’t have to be that way! Here are 3 of the most crucial elements to include in your next presentation in order to make it pop:
When it comes to fonts – just keep it simple. Our general rule of thumb is no more than 3 fonts per presentation:
- 1 font for your titles
- 1 font for your body copy
- 1 bonus font for pop words, quotes or important data
By keeping your font choices to three styles, you are already miles ahead of the competition. Your simplistic and clear design style will be sure to impress your audience and keep their attention. Continue reading “3 Simple Elements That Will Make Your Presentation Pop”
Simplify, Simplify, Simplify
Gone are the days where presenters add a ton of information to their presentations. The most effective speakers realize that their deck is there to support them, not do the work for them. Adding single statements, images, or graphics that assist the speech result in a much cleaner, visually-appealing presentation.
High-Quality, Striking Images
This year, speakers have been stepping up their visual game. We have said goodbye to the cheesy, staged, stock photos everyone has seen a million times, and have welcomed high-quality original images. Humans are extremely visual creatures. Images have the potential to evoke strong emotions in your audience, which leads to greater impact. Strategic planning of powerful images can take your presentation to the next level.
Continue reading “5 Presentation Trends of 2017”
Good presentations are visually appealing, engaging, and impactful. Unfortunately, most presentations fall short of this. Standing up and presenting to an audience can already be nerve-wracking enough. Present confidently with a well-designed deck by following these 5 principles:
1. Keep It Simple
Nothing loses your audience’s attention faster than a busy, unappealing slide. Remember, your deck is there to support you, not to be the star of the show. Keep the text and images to a minimum. The goal of each slide is to make impact by highlighting your main points. Continue reading “5 Aspects of a Great Deck”