Good presentations are visually appealing, engaging, and impactful. Unfortunately, most presentations fall short of this. Standing up and presenting to an audience can already be nerve-wracking enough. Present confidently with a well-designed deck by following these 5 principles:
1. Keep It Simple
Nothing loses your audience’s attention faster than a busy, unappealing slide. Remember, your deck is there to support you, not to be the star of the show. Keep the text and images to a minimum. The goal of each slide is to make impact by highlighting your main points.
2. Use High-Quality Graphics
The best way to make impact on your audience is through high-quality, striking images. Humans are visual creatures. Using powerful images that support your narrative will help your audience retain more information and elicit an emotional response that will lead to better connections. Say goodbye to the cheesy stock photos of professionals against white backgrounds and go for something more visually impressive!
3. Branding, Branding, Branding
Whether your presentation is for internal use or for a big pitch, your deck should alway be branded. Branding your deck reinforces your company message and standards. You should avoid stock templates at all cost, because let’s face it, your audience has seen them a million times. Having a custom deck shows more authority and professionalism. Make sure you are using your brand’s colors, and include your logo at the beginning and end.
4. Limit Colors & Choose Fonts Wisely
Back to our first point of keeping it simple, you want to limit the amount of colors and fonts you use to keep your slides from looking too busy. You also want to make sure that colors and fonts complement each other, and are sized correctly so that people in the back of the room can read your slides. This is where a designer comes in handy. Keep in mind when putting together a deck on your computer, that it is going to look a lot different on a big screen.
5. No More Transitions
Finally, lose the transitions and animations. They can be distracting and can cause awkward hiccups in your presentation. Remember, you want to keep your deck as clean and sleek as possible.
We want to ask you, what type of presentations do you most frequently make? Let us know in the comments! If you have any further questions, please email us at firstname.lastname@example.org.